I think it was my natural curiosity which got me hooked on photography. At the age of 11 I dismantled my father's SLR. It was a Nikormat FTn which he just so willingly lent to me. My simple goal was to demystify the magic that takes place in the process of creating a photograph. At our school's book fair I stumbled upon Barry Monk's 1000 Photography Hints and as they say the rest is history.
When people ask me about my creative process I always rely on the core values I have been taught by my parents. These are integrity, honesty and a constant pursuit for excellence. I can proudly say that I value my profession as my vocation. Photography has taken me to many beautiful places around the world. I have had the opportunity to work with leaders, movers and shakers. My job is both very challenging and full of adventure but at the end of the day I yearn to go back home to the people I love the most.
Alfred was born in San Juan, Manila in 1979. He is married to painter, Pia Mendoza. They have two adorable children.